The Toronto Blue Jays are reportedly one of the last teams still in the running to sign baseball’s superstar Shohei Ohtani. Baseball insiders say it will take between $500-$600 million to land the Japanese phenom.
But for Rogers Communications, the company that owns the team, this isn’t just about baseball. They want Ohtani to come to Toronto to help sell ads and cellphones, not just jerseys and Jays tickets.
“The halo effect for the Rogers corporation would be very, very real,” said Adam Seaborn, a sports media analyst and the head of partnerships at Playmaker Capital.
It can be hard to describe Ohtani’s level of
