The chair of the federal Conservative Party’s powerful fundraising arm said Friday the Tories are flush with cash and they’ll spend more money than previously planned to roll out additional ads touting leader Pierre Poilievre.
As part of Poilievre’s summer rebrand, the party has deployed a multimillion-dollar ad campaign that depicts the leader as a family man.
One is narrated by his wife, Ana Poilievre, and features the leader at home with their daughter, Valentina.
In another ad, Poilievre softly recites his key message.
“Everything seems broken in Canada. Unaffordable. Unsafe. Divided. But we can put the pieces back together,” he says while playing with a puzzle.
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