One of fast fashion’s biggest players says it’s taking major steps toward a more sustainable business model. But in an industry predicated on low cost, low quality and high production volume, experts say it won’t be simple.
“It’s hard to see how they actually deliver on their emissions reductions targets,” said Ken Pucker, a professor at the Fletcher School at Tufts University in Medford, Mass., who focuses on sustainability.
“Because volumes are going to continue to go up.”
In an ambitious new plan, Inditex, Zara’s parent company, announced earlier this month that it will seek to cut its emissions in half by 2030, and become net
