Ads promoting Canada’s 150th anniversary celebrations, annual budgets and outreach to veterans were among the biggest items in the federal government’s social media ad spending over the past seven years, a CBC News analysis shows.
CBC queried some federal departments after obtaining a document listing expenses by department. The document was produced in response to a question posed by Conservative MP Michael Cooper in the House of Commons last January.
One of the biggest spenders has been the Department of Canadian Heritage, which paid Facebook more than $1 million in 2017 alone, when it was promoting Canada’s 150th anniversary celebrations. It spent more than
