Aritzia doesn't have private mirrors in its fitting rooms, and many people don't like it

For better or worse, Aritzia has been enjoying a moment in the sun.

The Canadian retailer is “the hottest fashion chain in the U.S.,” Bloomberg said in January, after U.S. sales surged 78 per cent in the last year. 

And on TikTok, where Gen Z fashionistas show off their hauls, #aritzia videos have more than 1.7 billion views. (Videos about its famous Super Puff jackets have more than 58.9 million, alone).

But with fame comes scrutiny, and the “everyday luxury” retailer has been coming under fire online for, among other things, its mirrorless fitting rooms, which force those trying on clothes to walk into a communal mirrored area