As legal sales of cannabis show signs of flattening in Canada, the industry is urging provinces to loosen rules that ban pot producers and retailers from collaborating on promotions.
Nearly all provinces currently prohibit direct financial relationships between licensed producers and retailers, effectively barring retail outlets from offering special prices or holding joint in-store promotional events to highlight particular cannabis brands.
After five straight years of growth following legalization, official Canadian figures show legal sales of cannabis plateaued in 2023 and the industry’s economic output shrunk. Big pot companies laid off workers, and smaller ones folded or entered bankruptcy protection.
Companies involved in the
