When Ukraine President Volodymyr Zelensky spoke to politicians in Canada and the U.S. this week, he drew on a powerful emotion: shame.
In presenting his impassioned messages to the world, a political persuasion expert said the leader has set himself up as a moral arbiter by asking politicians and citizens alike what side of the war they want to be on.
“The notion that this guy is coming into Parliament and saying, ‘shame on you’ … that’s not something that we see very often,” said Nomi Claire Lazar, who is the also author of Out of Joint: Power, Crisis & the Rhetoric
